Built by Foodies, for Foodies
From a single batter brand to a vision of connecting every local food vendor with every food lover — here's how DelEzy came to be.
From BatterLicious to DelEzy
It started in October 2023 with BatterLicious — a passion project delivering freshly stone-ground batters to homes in Pune. What began as a single-product brand quickly grew as customers fell in love with the quality and convenience.
As BatterLicious expanded its range to include filter coffee, chutneys, and spice mixes, customers started asking a simple question: "Can I order from other vendors through you too?"
That question sparked an idea — what if we could build a platform where multiple food vendors, home chefs, and small food businesses could all reach customers through a single, seamless experience? And just like that, DelEzy was born.
BatterLicious
Oct 2023
DelEzy
2026
Democratising Food Delivery
The big food delivery platforms weren't built for small vendors. High commissions, opaque algorithms, and one-size-fits-all rules push out the very people who make food special — home chefs, local kitchens, and artisan food makers.
DelEzy exists to change that. We're building a platform where small vendors thrive, home chefs are welcomed, and customers discover authentic, local food they can't find anywhere else.
Proudly Registered in India
delezy.in — Building for Bharat, one vendor at a time
Our Core Values
Every decision we make is guided by these principles.
Vendor First
We build for vendors. Their growth is our growth.
Radical Transparency
No hidden fees, no surge pricing, no fine print.
Safety & Hygiene
FSSAI verified, hygiene audited, quality assured.
Local & Sustainable
Supporting local economies, reducing food miles.
Innovation
AI recommendations, subscriptions, multi-vendor cart.
Community
Building connections between food makers and food lovers.
DelEzy vs Traditional Platforms
See how DelEzy stacks up against conventional food delivery apps.
| Feature | DelEzy | Others |
|---|---|---|
| Multi-Vendor Cart | ||
| Transparent Pricing | ||
| Home Chefs Welcome | ||
| Free Vendor Dashboard |
Key Differentiators
Features designed from the ground up for vendors and customers who deserve better.
True Multi-Vendor Cart
Order from multiple vendors in a single checkout — mix and match freely.
Subscription Engine
Set up daily, weekly, or custom recurring orders for your essentials.
AI Taste Profiling
Smart recommendations that learn your preferences and discover new favourites.
Vendor Direct Messaging
Chat with vendors for custom orders, ingredient queries, or special requests.
Vendor Growth Tools
Analytics, marketing tools, and insights to help vendors scale their business.
FSSAI-First Onboarding
Every vendor is verified for food safety compliance before going live.
Flexible Logistics
Vendor-managed or platform-assisted delivery options to suit every need.
Verified Reviews & Ratings
Only verified purchasers can review — real feedback from real customers.
The DelEzy Timeline
From a batter brand to a multi-vendor marketplace — every step of our journey.
BatterLicious Launches
Our journey begins with stone-ground batters delivered fresh to doorsteps in Pune.
Product Range Expands
Filter coffee, chutneys, spice mixes, and more join the catalogue.
Multi-Vendor Idea Sparks
Customers ask: "Can I order from other vendors too?" The DelEzy concept is born.
DelEzy Registered
delezy.in is registered in India. The platform vision takes shape.
Building & Onboarding
Platform development, vendor partnerships, and community building in full swing.
Public Launch
DelEzy goes live — bringing multi-vendor food delivery to everyone.